- Section 1: Introducing Habits
Habit-forming technology patterns
What does it take to form a habit?
- Section 2: Trigger
Finding internal triggers and placing external triggers
- Section 3: Action
Designing the simplest action in anticipation of reward
- Section 4: Variable Reward
Leaving them wanting more
- Section 5: Investment
Increase the likelihood of using the product again
- Section 6: Final Thoughts
What are you going to do with this knowledge?
How to Build Habit-Forming Technology
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
Nir Eyal, author of “Hooked: A Guide to Building Habit-Forming Products” shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the “Using Neuroscience to Influence Human Behavior” course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.com.
In this self-paced course, Nir shares a framework for designing habit-forming products called “the Hook Model.” The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
Companies need to know how to harness the power of hooks to improve peoples’ lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.
This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The self-paced workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind. What you'll get from this course:
- 7 lectures and 2+ hours of recorded video content
- Participants will learn the common design patterns of habit-forming products.
- Understand the stages of habit formation and how to optimize for user retention.
- In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
- Practical steps for leading a habit design process to ensure your product is used regularly.
About Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.